The web is where we go to get answers but print is where we go to ask questions.The print vehicle is still the best medium for thinking outside the box and asking yourself tough questions based on what you read — it’s lean back versus lean forward. If you want to challenge your customers print is a viable option.
In the world today, people are addicted to social media and email. People feel the need to respond to messages almost instantly. And then there is print. I don’t think most people wait by their mail box for the next postal delivery.
So why is print based marketing still relevant today?
Now I am not suggesting digital media should eliminated. Quite the contrary. When digital and print mediums are used together in marketing, your rate of return goes up.