Since 1951 the company has been a recognized leader in the Chicago area gear industry. The company has operated as 2 divisions from the same location. Circle Gear and Machine specializes in small lot production of gears and Quality Reducer Service which rebuilds and repairs gearboxes.
Circle Gear and Machine Company wanted to promote their expanded capabilities and space to current and potential clients for an upcoming Gear Expo Show. They have relied on "word of mouth" marketing to generate new customers through referrals, internet requests, and tradeshow contacts. Each division currently has its own messaging which presents a challenge in clearly explaining their value proposition for the upcoming Tradeshow.
Circle Gear and Machine specializes in small lot (1 to 1000) production of gears, and can reverse engineer damaged gears. They are also one of 3 organizations in the United States that will produce single gears. Quality Reducer Service rebuilds and repairs gearboxes.
GP started the process of reviewing readership of major industry trade magazines including Gear Technology, Gear Solutions and Power Transmission Engineering and developed an ongoing ad program. Trade ads were developed highlighting the combined capabilities of Circle Gear/QRS for placement prior to the Tradeshow. This included creation of a new tagline, product photography and copy which explained the value proposition of both divisions. In addition to the ads we also developed marketing collateral and booth signage.
Graphics Plus designed and produced the following branding elements for this project.