Agency client came up with an idea for a promotional mailer but needed help in creating a workable prototype for approval.
How to create a mailer with a nail that looked like it was driven into the material, with a message surrounding it, and be stable in distribution through USPS and UPS.
First we reviewed different materials to position the nail including wood blocks, corrugated and finally Styrofoam. We determined that Styrofoam would provided the stability required to give the appearance that the nail had been "driven" in, and survive the mailing process. The client provided nails silk screened with their clients logo. We found a manufacturer of Styrofoam blocks, and worked with them to make sure the size would fit snugly into the box. One last challenge was to determine the position and size of the die-cut through which the nail would be inserted so the angle would be correct and fit in the closed box. We also added two flaps on the sides of the leaf insert to insure it would not move. 7000 Mailers later, we produced and distributed a successful promotional campaign for our client.
Graphics Plus designed and produced the following branding elements for this project.