Point of Purchase (POP)
Studies have confirmed that at-retail advertising drives sales higher. Point of purchase (POP) can take many forms including danglers, coupons, easel backed cards, table tents and refrigerator labels.
There are many benefits to using POP including the following -
Sales kits are a great way to educate new team members about your sales process, buyers personas, email templates and common questions and responses they will encounter.
Sales kits are also used for introducing products/services to potential clients by providing information that highlighting features and benefits.
Print, Assembly and Distribution
Graphics Plus can print, assemble and distribute sales kits and POP to your shipping lists.
Graphics Plus designed and produced the following elements for this direct mail project.