There are a lot of marketing speakers already predicting the trends for 2019. It’s still only summer, but people are already trying to look ahead and see what’s around the curve. The world is changing very quickly, and it’s hard to differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when they happen.
According to John Hall, the need for human connection has never been more important, which means it's crucial for marketers to enhance their personalization. This is one of the most effective ways to scale your connection to your audience.
And think outside the box here, too. Sure, personalized content is a good way to connect at scale, but if you can meet members of your audience in person at industry events and conferences, that's another powerful way to connect.
What Is A Marketing Channel
Marketing channel terminology is confusing. Marketing channels also called marketing distribution channels are defined as the ways that goods and services are made available for use by the consumers. The term also refers to the different...
What can I say? Emails are easy to put together, fast and cheap to distribute. No paper, sorting, postage etc. Print should be dead – right?
Does Print Marketing Work Today?
When you see a printing company using digital marketing to connect with new clients, you know print does not work. Or does it? Email marketing is still growing. On average, people receive 112 emails a day, but click through rates are decreasing. Now, how much print marketing do you get? Think newsletters...
6 Marketing Challenges in a Changing Technology World
For shoppers who visited select stores in sunny California last year, they met Pepper. If you had met Pepper, you may have thought you had stepped onto the set of the latest Star Wars movie. Why? Pepper is a robot. She engages humans by responding to their questions, which at times seems conversational. Technology is changing exponentially...
Building a mailing list whether it's for B2B or B2C is a key tactic in any organization's direct marketing tool kit. In Direct Marketing Tips to Find New Customers, I focused on B2B tactics that successful companies use to find new customers for their direct marketing campaigns. Today, I wanted to share some ways for nonprofits
When you manage a business there is one fact that never changes. If people don't know about your company, they aren't going to buy from you. So, one marketing tactic successful companies use to find new customers is direct marketing. Mailing lists are used in direct mail marketing campaigns.
Mailing lists are compilations of the names and addresses of actual and potential buyers of a product or service. Let me share some tips
What’s the one line item on your financial statements that ensures your business keeps running? That would be sales. Without a consistent flow of revenue, a business faces an uphill battle ...
In my 2014 blog post QR Codes and Other Alternatives, I talked about QR Codes and if they were still a viable marketing tool. As we launch into 2016, I thought it would be worth revisiting QR Codes to see what ...
R.I.P. Bad Translations
Graphics Plus Looks at Translation Options, Trust and the 5 Steps to Creating a Language Strategy for Manufacturers
When auto manufacturer Ford launched an ad campaign in Belgium, they touted the slogan “Every car has a high-quality body.” To their horror, they later learned the translation amounted to “Every car has a high-quality corpse.”
The 3D printer as a marketing tool
You’re thinking a custom 3-D printed piece would make a memorable marketing campaign – correct? The developments of 3D printers have surged in the last couple of years. It is now possible ...
Going Postal in 2014
On January 24 the USPS increased postage rates by an average of 4.9 percent. Another reason print will die – right? Well not so fast.
Finding new customers for your product or service, or member for your organization can be a difficult and expensive business, but an important one too. Direct Mail is a cost effective tool to open the door to prospects and open up a conversation as well.
Don’t know where to start? Check out....
These days marketers and advertisers have strong opinions about QR codes - they either hate them or love them. One of the options to QR codes is a set of related technology called "invisible linking."
Whether you are just starting a business, doing a complete redesign, or just simply want to liven up your materials, Graphics Plus can help you with all your needs! From ideas, creative, design, printing, marketing solutions and much more, we are here to get your business going, or help your existing business grow! Check out some of the top essentials every business needs below.
Social media has proven it is here to stay, and not some passing fad. So while many small businesses have held off on starting up accounts of their own, 2013 is the time to dive in head first! Here are few basic tips for weaving your way through the multifaceted world of social media.
Many people have heard the terms “digital vs. traditional printing”, but how many know the difference between the two, and how digital print can help you?
1. Time Sensitive Material: Digital printing can be done much quicker than running a printed piece on press due to its minimal setup time. There are fewer steps, and less people involved in the process so you can get your materials faster!
While blogging may not be the latest trend in marketing, it has proven to be a valuable commodity when looking to expand your business. Social media is great for engagement with customers, establishing your brand and who you are, but blogging is the best way to demonstrate your expertise in your area. Customers and other businesses will be able to use your blogs for personal benefit, not only making you a reputable resource, but also potentially growing your customer base at the same time.