With so many different directions your online marketing efforts can take, here are a few quick tips to keep you on the right path!
1. Social Media Pages- While most businesses, small and large alike, have all established social media pages, one of the biggest mistakes we see made is not keeping up with them. Many businesses create a multitude of social media profiles, and then only post one or two things. This is not keeping your audience engaged, or growing your fans. Whether you are posting pictures, videos, promotions or simply fun facts- make sure to keep these profiles up. Your customers will notice!
2. Blogs- Blogs are a huge part of online presence and SEO. Keeping your blog up to date will show people you care, and that you know what you are talking about. Something not to do? Making your blog too sales-y. People want to read your blog to learn things, and hear interesting information, not be sold on your products or services. Demonstrating you know what you are talking about in your business realm however, will make you an authority and give you credibility!
3. Contact Information- A lot of today’s digital businesses make it impossible to find contact information! This is something that we just don’t understand. You want people to be able to contact you, whether it is through phone or email, to ask any questions! Make this information readily available.
4. Testimonials- Happy customers can be your biggest allies! Ask some of your clients to share their positive feedback about projects you have worked on, or services you have provided. Figure out if you’d like these to be in the form of video, written, or social media. Great reviews from current customers can be great for your reputation!
Keeping up with your online presence is crucial for your 2013 business plans, so make sure to include some of these great and simple marketing efforts!