With just about every business, whether it is B2C or B2B, growing their online and social media presence, we are often left wondering if it’s really worth it. Having a valid social media presence can be critical in increasing sales and awareness for your brand. According to a survey from ACTIVE Network, nearly one-half of social media users say they’ve taken some sort of action offline (e.g. making a purchase, setting a meeting, attending an event, etc.) after interacting with a social networking site. Here is a brief breakdown of which social media sites are best for the results you are looking for!
Facebook: This social media platform has proven its usefulness in the business world pretty rapidly. Facebook is the leader of the pack when it comes to driving sales, attending events, setting up meetings, and donations for a cause
Twitter: Twitter has proved itself to be a valuable tool for driving event attendance and activity participation, as well as donations for a cause (right behind Facebook of course).
Pinterest: Pinterest is used as a creative hub for all types of people! Moms, businesses, and students alike are all over this new social media hotspot. Pinterest has been shown to lead the way right behind Facebook in driving purchases. This theory proves to be most effective with B2C businesses.
LinkedIn: As one may assume, LinkedIn is the most useful tool in the professional B2B realm. Users can reach out to mutual connections, explore business contacts they have in common with others, and request meetings! It can also be a valuable asset when looking for a job change. Many companies post openings via the website, and you can get connected with the people in charge of hiring for that spot.
So before you dismiss social media as a tool to drive sales, think about these business uses for the trendy sites and give it a try! Oh and while you’re at it, don’t forget to Like us on Facebook and follow us on Twitter!