As we approach 2013, marketing agencies have gone almost completely digital, and there are no signs of turning back. Customers are in need of e-newsletters, email marketing, social media management, etc., and that’s just the tip of the iceberg when it comes to online marketing. That being said, what’s the best way to reach new customers? Email.
While that may not sound like a new idea, many businesses only send outdated, text heavy emails in the generic sales approach. A new approach to email is to send simple, best practices emails demonstrating your area of expertise. For example, are you a marketing firm that can help clients produce video? Send a video email about how to make simple marketing videos using only an iPhone. These educational videos and emails not only show you know your stuff, but people will learn to relate your brand with these best practices, increasing awareness and your reputation.
One of our favorite web-hosting companies, Wistia, conducted a study in which they sent out two emails with generally the same content, one with text and graphics only, and one with little text, and an accompanying video. The video email had an open/click through rate of 38%, while the text and graphic email only reached 12%. That’s a 300% improvement with the use of short, fun videos!
So get out there, get creative, and get rid of your sales emails in exchange for more digital age friendly content!