While blogging may not be the latest trend in marketing, it has proven to be a valuable commodity when looking to expand your business. Social media is great for engagement with customers, establishing your brand and who you are, but blogging is the best way to demonstrate your expertise in your area. Customers and other businesses will be able to use your blogs for personal benefit, not only making you a reputable resource, but also potentially growing your customer base at the same time.
While social media remains an important aspect of your marketing efforts, all that content should be driving traffic back to your company website, and blogs are a great way to do that. Easily shared, and full of great information, people will want to read more and share with others. And that’s not the only benefit!
By asking readers to submit their email addresses on your blog page, you are able to generate leads. It has been determined by HubSpot that companies that have published more than 200 blog articles generate 5 times more leads than those with 10 or fewer posts. As well as B2B companies that blog only 1-2 times per month generate 70% more leads than those that don’t blog at all.
While this all sounds promising, make sure that you take the time and effort to put up a quality blog. You must be able to show your knowledge and company vision through your content, which takes experienced writers. Devoting the proper resources to blogging is essential, and hopefully you will see your website traffic and leads increase! Happy blogging!
More statistics from HubSpot can be found at:http://www.marketingprofs.com/charts/2012/9218/blogging-drives-leads-website-traffic