Social media has proven it is here to stay, and not some passing fad. So while many small businesses have held off on starting up accounts of their own, 2013 is the time to dive in head first! Here are few basic tips for weaving your way through the multifaceted world of social media.
1. Decide what you want to get out of it: There are many different uses for social media in the business realm. Do you want to engage current customers? Gain new ones? Keep people updated on new services and products? These are all great ways to use platforms such as Facebook and Twitter. Many B2B companies can use these tools to connect to other local businesses as well. You can promote each other’s events, clue them in on services that may be able to help them, and even gain new clients! It’s best to decide what your goals of using social media are before haphazardly starting accounts.
2. Determine which platforms are best for you: Between Facebook, Twitter, Pinterest, Youtube, Instagram, Linkedin, etc… there are so many different routes to go! Make sure to do your research and see which sites are the best for the goals you decided you’d like to accomplish and how to use each.
3. Discuss frequency: How often will you be posting on each of these platforms? Would you like to do once a day, 3 times a week? once a week? It’s important to keep your pages updated, but not to overwhelm your followers/fans with too many posts. Setting a specific goal will keep you on track and develop credibility on your pages.
4. Find examples: Looking at local business pages or even large corporation pages that you enjoy can be a great example for you to follow. Do you like the contests a certain business puts on? Does one page put up great pictures? It’s a good idea to look around and get samples of ideas you’d like to model yourself after. That way you can also see what people are most likely to engage with as well!
Following these four simple guidelines will help you launch your social media marketing efforts! Remember, it’s not as scary as it seems and can provide a great benefit, if done right of course.