There are a lot of tricks of the trade when it comes to email marketing. One of the questions we’ve often wondered about is if there is a best time of day to get the most engagement out of an email. The answer is: yes.
GetResponse conducted a study that analyzed 21 million messages sent from US accounts during the first quarter of 2012. This study focused on click-through rates and open rates at specific times. According to the results, the best times were in the mornings, 8 AM to 9 AM both for opens and click-throughs; and in the afternoons, 3 PM to 8 PM for opens, and 3 PM and 4 PM for click-throughs.
Email marketers also need to take into account their target audiences. If you are a larger business with emails going all across the country, time zones are a factor that needs to be considered. If you are sending over seas, you must know the common work routines of the targeted areas, as many cultures aren’t on the same 9-to-5 schedules that the United States typically runs by.
Getting the most out of your email marketing tactics is important to your success, so try sending at these times and see if it makes a difference for your business and your email tracking reports!