When planning an event, or your next marketing campaign,
budget is always one of the biggest factors to keep in mind. Whether you need
to print marketing brochures, flyers, or begin a direct mail campaign, printed
material can attribute to a large part of the budget. So check out these two
cost saving print tips to keep your budget in tact!
1. Keep Your Team on the Same Page: Make sure your creative team and printer are working together when it comes to templates and specifications for your print job. If the artwork comes in to the printer and it doesn’t match the specifications, extra costs and time can occur, especially if you are facing a tight deadline!
2. Balance Digital and Offset Printing: Talk to your printer and make sure you are choosing the right platform for each job. Digital printing may save you money on some projects, and offset could be the better way to go on others, depending on the paper options and finishing requirements you need. It’s important to discuss all of your options with your creative team and printer to make sure you get not only the most bang for your buck, but the highest quality finished products as well.
Contact GP today if you'd like to learn more about reducing print spend on your projects. We'd love to help!