Using Direct Mail to Acquire NEW Customers and Members
Finding new customers for your product or service, or members for your organization can be a difficult and expensive business, but an important one too. Direct Mail is a cost effective tool to open the door to prospects and open up a conversation as well.
Don’t know where to start? Check out these four easy steps:
1) Get to Know Your Prospect
Lookalike profiling is a simple marketing technique that uses the information you have about your existing customers and members to help you find new ones like them. What age are the people who buy your product? Are they mainly male or female? Where do they live? The answers to these questions can help you identify the characteristics of people who are more likely to become your customers in the future.
2) Target the Correct Prospects
Once you know the type of customer you’re looking to find, you can use Direct Mail to get your message right into their hands. Renting a database of people who display the characteristics you’re looking for or targeting a set geographic area where you know your prospects live means you won’t waste your marketing budget targeting the wrong prospects. Of course you have to remember postage and Graphics Plus can make sure you get all the postal discounts you are entitled to.
3) Be Different and Stand Out
Stand out from the crowd, once you have found who you’re going to target design a piece that appeals to them. With Direct Mail you can be as creative as you like, you can send nearly anything through the post, the only limit is your imagination. GP can create formats that are 3 dimensional, have pop ups or vibration, use fluorescent colors, and even ones that talk.
4) Calling all new customers
One of the most important elements of your campaign is your call to action. If you are using a few different methods to acquire new customers make sure you have a different phone number, e-mail address or even version of your web address on each so you can see what’s working and what needs to work that bit harder.
If you want to grow your business call Mike Jais at Graphics Plus and let’s talk. Contact me at 630.968.9073 or by email at firstname.lastname@example.org